15 years ago, the precursor to Xbox Game Pass changed gaming forever

It is often regarded as one of the best years in gaming, 2007 was full of major releases including Super Mario Galaxy, Call of Duty 4: Modern Warfareand BioShock. But in terms of net worth, no 2007 game came out on top The orange boxwho just celebrated his 15th birthday.

Few game collections in recent years come close The orange box in terms of the amount of content available. The orange box – which includes Half life 2 and its extensions Episode One and Episode Twotogether with Gate and Team Fortress 2 — paved the way for blockbuster game bundles, serving as a precursor to subscription services like Xbox Game Pass.

The best deal in gaming

The Orange Box was not only a generous collection, but included some of the best games of all time, including Half-Life 2.Valve

Every part of it The orange box are worthy of discussion — either Half life 2 and the dramatic narrative of its expansions, Team Fortress 2’s significance for the hero shooter genre, or of the Gate impact on character writing and puzzle games — it’s clear that this collection is one for the ages. That’s why it’s a no-brainer that Valve decided to only charge $60 for this bundle, which was, and still is, shocking.

Such packaging is almost non-existent, especially at this price and at such a high quality. Valve could have easily released each game separately to make more money, but instead, they chose to get as many players as possible, offering huge bang for your buck.

And that’s exactly what Valve did. From 2008, The orange box They reportedly sold 3 million copies on PS3, Xbox 360 and PC. And that sales percentage is likely much higher in 2022.

Reach more players

Team Fortress 2 might not have been as successful if it weren’t for The Orange Box.Valve

Valve probably wanted to guarantee that it would get $60 from each customer at once, rather than the ability to earn more by selling each game à la carte. This is similar to the subscription-based model, which offers unlimited access to a product for a fixed monthly fee.

On paper, this model seems like it shouldn’t work, but apparently it’s very lucrative, as evidenced by Microsoft’s reported $2.9 billion in revenue from Xbox Game Pass in 2021.

But it’s not all about sales and revenue.

A screaming deal.Valve

Liberation The orange box as a package also worked wonders for Team Fortress 2, a competitive online hero shooter that definitely reached more players than it would have otherwise. In 2007, many players who bought The orange box exclusively for Half life 2 the Gate also gave Team Fortress an effort, leading to a thriving community. Team Fortress 2 it probably wouldn’t have reached as many players if it wasn’t a bundle in a bundle.

Lower barrier to entry

The Orange Box featured a diverse line of games such as the critically acclaimed Portal.Valve

It’s easy to be cynical about certain business practices, but there’s a reason this particular model is so successful. It’s a win-win for businesses and consumers as it allows companies to reach more players due to the low barrier to entry while offering a huge amount of content.

In case that The orange boxwhy to buy a game for $60 when you could spend the same amount to get five? Much like The orange boxMicrosoft’s Xbox Game Pass subscription features a variety of games at a low price.

It takes a certain kind of magic to make something like that The orange box or Game Pass works, but when it does, it has a lasting impact on the industry at large. It’s unclear whether Microsoft looked to Valve’s famous collection when designing its subscription service, but both aim to reach as many players as possible through a compelling value proposition. Even if one or more of the titles in this collection aren’t for you, there’s probably a couple that catch your eye.

Valve made its mark on the industry with The orange box. This is a collection that, in many ways, looks like the forerunner of gaming subscription services that put the consumer first. Gaming is an expensive hobby, but with collections like this, companies have proven that it doesn’t always have to be.

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