After bans from Apple and Google, OG app ‘will not be able to continue serving users’ • TechCrunch

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Beep boop, here we go again with another exciting week in tech. Next week is Disrupt, so the TechCrunch Slack water cooler is full of idyllic advice, much to our surprise and confusion.

Oh, and Haje has written more than 20 Pitch Deck Teardowns on TC+ — and he’s whittled down the decks to review. Surely he hasn’t scared everyone off yet? Here’s some more information about what they’re looking for and instructions on how to submit your pitch deck for review!

See you tomorrow, dear friends! — Christine and Hey

The TechCrunch Top 3

  • Following the example: Today we have another installment of OG app news. This time Ivan reports that Google has also removed it from the Play Store. You might remember The OG promising an ad-free Instagram experience. After Meta said an app like this violated its policies, Apple made the first move and removed it a few weeks ago.
  • The day has finally come: Hulu raised its subscription prices today, it says Lauren.
  • It’s a trap!: “If software supply chain risks aren’t yet a boardroom priority, they soon will be,” said Endor Labs co-founder Varun Badhwar. Kyle. The software supply chain startup came out of the blue today with $25 million to continue developing its graph analytics technology to learn how dependencies are used in an organization and create appropriate risk indicators.

Startups and VCs

“The crude analogy I’ve used internally is that last year was the party and this year is the hangover. That’s really how it feels to me — that we’re starting to understand the excesses of last year,” Index Ventures’ Mark Goldberg says in an interview, appearing on Anna MariaThe Interchange newsletter. “We’ve now seen the cut-off period after the fact. At Index, we’re probably investing more aggressively in what we think will be the next generation of fintech companies right now.”

Cloud kitchens became popular during the global pandemic as a way for restaurants to reach their communities when people weren’t going out as much. One of them was Foodology, a cloud kitchen and virtual restaurant company based in Colombia, which just raised $50 million, Christine References.

And we have five more for you:

Growth hacking is really just growth testing

Image Credits: Guido Mieth (opens in new window) / Getty Images

“Growth hacking” might not be the best phrase to describe the work required to optimize marketing campaigns and systems. In reality, successful marketers are constantly iterating, measuring and testing efforts to minimize waste and maximize ROI.

“If each test can lead to a 1% improvement, you’re well on your way to 100% improvement after 100 tests,” writes Jonathan Martinez, a self-proclaimed “marketing nerd” who has led development at Uber, Postmates, and Harmonic Chime. .

The best way to uncover marketing intrusions is to use “rigorous experimentation frameworks to run countless A/B tests,” advises Martinez, who shares a RICE (reach, impact, trust, and effort) score spreadsheet with his thoughts on acquiring and enabling development hacking.

“It’s important to remember that there is no such thing as development hacking. Instead, you should be thinking about how you can run 100 tests to move the needle forward.”

Three more from the TC+ team:

TechCrunch+ is our membership program that helps founders and startup teams get ahead. You can register here. Use code ‘DC’ for 15% off an annual subscription!

Big Tech Inc.

When a Florida company asked its employee to turn on a camera during the workday so he could monitor her work, it learned the hard way that hiring someone from abroad and watching video violates European human rights policies. Hey has more on what happened.

ICYMI over the weekend, Twitter locked Kanye West’s account after an anti-Semitic tweet, Taylor mentionted. And that was apparently after Elon Musk welcomed Ye to Twitter, who tweeted that he had been removed from Instagram.

And we have five more for you:

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