Instagram is rolling out the ability for users to upload longer stories without interruption, the social network confirmed to TechCrunch on Friday. Now when you post a story under 60 seconds, it won’t be split into segments. The company started testing the change with select users late last year and has now rolled it out to all users worldwide.
“We’re always working on ways to improve the Stories experience,” a Meta representative told TechCrunch in an email. “Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of automatically sharing in 15-second clips.”
The new change is a welcome addition to the app, likely for users and viewers alike. Users will now be able to post uninterrupted Stories that won’t split, and on the other hand, viewers will no longer have to constantly tap to scroll through a long video they might not actually want to watch. However, the change could also be a turn-off for people who liked the simplicity of bite-sized short stories.
Additionally, the ability to post longer Stories without interruption somewhat blurs the lines between Stories and Reels, as you now have two options when it comes to posting a 60-second video.
As Instagram turns to video, the social network is increasing time limits on its video products. In June, the company added support for longer Instagram reels of up to 90 seconds, up from the previous limit of 60 seconds. Instagram also recently made a system change whereby new video posts that are shorter than 15 minutes are automatically shared as Reels.
The changes to Instagram’s video features aren’t surprising, considering when Instagram head Adam Mosseri said Instagram’s priorities for 2022, said the company will double down on video. He even hinted that Instagram will unify all of its video products around Reels and continue to develop its short-form product, which suggests that we may see the lines between Stories and Reels blur even more.
All of this comes as Instagram went after TikTok and went so far as to launch a full-screen TikTok-like feed that users ended up hating so much that they essentially forced the social network to back off from the controversial change. However, that doesn’t mean Instagram will stop prioritizing videos, as the recent change to Stories shows that the social network is still pretty adamant about being a video-focused platform.