Netflix and traditional film are usually mortal enemies. Many film organizations don’t even want to count Netflix movies as eligible for awards, while Netflix would generally love it if you stayed home and watched The Adam Project instead. The two warring factions appear to have reached a temporary agreement, however, as Rian Johnson’s Glass Onion: A Knives Out Mystery will spend a week in theaters this fall before its Christmas release.
From Wednesday, November 23, to November 29, director Rian Johnson will get his wish: you’ll be able to see The Glass Onion in theaters as part of what Netflix is calling a “theatrical sneak preview event.” AMC, Regal and Cinemark theaters are all participating in the event. However, this is not a full theatrical release. While a full theatrical release would typically consist of 2000-3000 screens, Glass Onion will be shown on just 600. Once it wraps up on November 29th, the film will disappear until its release on Netflix on December 23rd.
PEOPLE OF TWITTER! In anticipation of our big Christmas release on Netflix, this Thanksgiving GLASS ONION will be having a special THEATRICAL PREVIEW EVENT for one week ONLY!! A HUGE thank you to you @AMCTheatres @RegalMovies @Cinemark and more. I am very, VERY excited about it.
— Rian Johnson (@rianjohnson) October 6, 2022
This is a notable move given the inherently adversarial relationship between Netflix and theaters, but it seems to signal more of this kind of thing. AMC chief Adam Aron said Netflix and theaters had “cracked the code,” while Cineworld CEO Mooky Greidinger said “the experiment is a breakthrough for both the theater industry and Netflix and may pave the way for a stronger partnership in the future as a major Netflix. Budget films definitely belong on the big screen first.”
The Glass Onion is doing well with critics so far and sits at 91% on Rotten Tomatoes. Netflix acquired The Glass Onion and a potential sequel in April 2021 for $465 million. The film will once again star Daniel Craig as southern-born detective Benoit Blanc, but he’s the only returning cast member we know of at the moment. Instead, his new mystery will deal with a whole new cast of suspects, including Dave Bautista, Jessica Henwick, Ethan Hawke, Kate Hudson, Janelle Monae and more. As with Knives Out, Glass Onion is directed and written by Johnson himself.
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