Pop star Taylor Swift is reportedly the first to take part in the NFL halftime show for next year’s Super Bowl 57.
The NFL announced Friday that the league is partnering with Apple Music for the upcoming Super Bowl.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. “We couldn’t think of a more fitting partner for the world’s most-watched music show than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”
According Variety, insiders say a Taylor Swift NFL Halftime Show is almost a done deal. And with halftime entertainment skewing heavily toward rap artists over the past several years, it might be time for a little change in direction.
Swift has been a major supporter of Apple Music and has debuted many of her recent songs there. And while he did have a dust-up with the rights service, he also praised Apple for resolving the issue.
Then there’s the Pepsi connection, or lack thereof. With the end of Pepsi’s partnership for the NFL’s big halftime show, that could easily open the door for Swift, who had signed with Coca-Cola instead of Pepsi, a contract that left her in bad shape for a show sponsored by Pepsi.
Swift is also gearing up for a major concert tour, and the halftime show has often been a precursor to an artist’s next tour.
So the stars seem to be aligning for Swift to join the NFL this coming year.
Swift recently earned another dubious accolade after being criticized for being one of the worst global warming offenders for constantly traveling the world on private jets.
The “Shake It Off” singer has also supported a growing list of extreme, left-wing causes.
In June, for example, Swift blasted the US Supreme Court for its decision to overturn Rove vs. Wade and claimed that the court “deprived women of their rights.” Last year, he rushed to support Democrat Terry McAuliffe’s loss in Virginia’s race for governor. And during the 2020 presidential campaign, he campaigned for Joe Biden and criticized Donald Trump and his voters. She has been a vocal and consistent critic of the Trump administration.
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